Photograph of Cason Lane.

Our principal, Cason Lane, is an award-winning advisor, strategic planner and writer with more than 25 years of experience in internal and external communications.

He is an accredited member of the International Association of Business Communicators (IABC), which means his work is held to a globally recognized standard for communication strategy, and he is formerly IABC-San Diego’s Communicator of the Year.

Cason Lane’s work has earned more than 30 other awards from organizations such as IABC, the Association of Marketing and Communication Professionals, and the Public Relations Society of America (PRSA). He also has served as an evaluator in IABC’s Gold Quill and Silver Quill awards programs; as a speaker for IABC and AIGA; and as a sought-after mentor for students and professionals. His mentoring appointments have included the Lavin Entrepreneurship Center of San Diego State University, the PRSA-San Diego mentorship program, and the IABC Foundation’s Gift of Communication program.

Before starting Cason Lane Strategic Communications in 2007, Cason spent eight years managing employee communications for the Jack in the Box restaurant chain. Earlier in his career, he worked in patient communications and marketing at Kelsey-Seybold Clinic, in public information and PR at Houston Community College System, and as a journalist in Texas, Oklahoma and Louisiana.

Cason Lane’s work has earned these honors:

  • IABC Gold Quill – internal communications
  • Platinum MarCom Award – messaging strategy
  • Platinum Hermes Creative Award – messaging strategy and content
  • Platinum MarCom Award – corporate social responsibility
  • Platinum MarCom Award – multi-audience communication strategy
  • PRSA-San Diego Mark of Excellence – internal communications
  • Hermes Creative Award – product launch messaging strategy
  • 4 Gold MarCom Awards – messaging strategy
  • Hermes Creative Award – speechwriting
  • 3 Platinum MarCom Awards – B2B white papers
  • 4 Hermes Creative Awards – B2B brochures and white papers
  • 5 Hermes Creative Awards – web copy, ad copy and feature writing
  • 4 Gold MarCom Awards – web copy, ad copy and white papers
  • Gold MarCom Award – speechwriting
  • 2 Dalton Pen Awards – employee publications
  • Platinum Hermes Creative Award – content strategy, writing and design for an interactive corporate social responsibility report
  • 2 Gold Marcom Awards – content strategy, writing and design for a digital marketing campaign
  • IABC San Diego Communicator of the Year – contributions to the communications profession