It doesn’t matter how cool and timely your tactics are if they aren’t sending the right message.
How should you talk about your brand, product or internal initiative to drive your goals? Who’s your audience? What’s in it for them? What’s the big idea?
Smart strategy makes communication meaningful — to your audience and your bottom line. So we help you answer these kinds of questions and capture the insights in a messaging playbook, serving as a key reference document for your brand, product campaign, organizational change or other initiative. No need to reinvent the wheel for each communication.
And strategic messaging isn’t just for customers. We help you turn your employees into strategic storytellers and brand advocates. Armed with the right messaging, your employees can become walking, talking billboards for your communications initiative.
Messaging projects may involve:
- Stakeholder research
- Target audience analysis
- Competitor research
- Value proposition
- Key messages and supporting messages
- Creative themes
We help you communicate your messages through award-winning writing and design.
Need content for a campaign?
Need tradeshow materials for a product launch?
Need an employee publication or executive speech?
Need it yesterday?
We can help in areas like:
- Marketing and advertising
- Content marketing
- Executive presentations
- White papers and thought leadership
- Publications and reports
- Talking points
- Case studies
- Video scripts
Want to research your audience? Refine your value proposition? Determine a new direction? Measure the effectiveness of a campaign?
Cason Lane conducts qualitative and quantitative research to help you make strategic decisions in marketing, planning, employee communications and more.
Research projects may involve:
- Desktop research
- Observational research
- Competitor communications analysis
- Reporting and recommendations
Need a sounding board for that thing you’re working on? Looking for guidance on a project? Want a workshop for your team?
Give us a call.
Cason Lane has advised CEOs, CMOs, nonprofit leaders, marketing directors, communications managers and other professionals on topics from day-to-day business challenges to monumental change. All with easy access, straightforward conversation and fast deliverables.
We are also available for workshops, webinars, planning sessions and speaking engagements.