Photograph of Cason Lane.

Our principal, Cason Lane, is an award-winning planner, strategist, advisor and writer with 25 years of experience in internal and external business communications.

He is an accredited member of the International Association of Business Communicators (IABC), which means his work is held to a globally recognized standard for communication strategy, and he is formerly IABC-San Diego’s Communicator of the Year.

Cason Lane’s work has earned more than 25 other awards from IABC, the Association of Marketing and Communication Professionals, and the Public Relations Society of America. Cason also has spoken on the topic of strategic communications for such organizations as IABC-San Diego and AIGA San Diego, and he has served as a judge in IABC’s Gold Quill and Silver Quill awards programs.

Before starting Cason Lane Strategic Communications in 2007, Cason spent eight years managing employee communications for the Jack in the Box restaurant chain. Earlier in his career, he worked in patient communications at Kelsey-Seybold Clinic, in public information at Houston Community College System, and as a journalist in Texas, Oklahoma and Louisiana.

Cason Lane’s work has earned these honors:

  • IABC Gold Quill – internal communications
  • Platinum MarCom Award – messaging strategy
  • Platinum Hermes Creative Award – messaging strategy and content
  • Platinum MarCom Award – corporate social responsibility
  • Platinum MarCom Award – multi-audience communication strategy
  • PRSA-San Diego Mark of Excellence – internal communications
  • Hermes Creative Award – product launch messaging strategy
  • 4 Gold MarCom Awards – messaging strategy
  • Hermes Creative Award – speechwriting
  • 2 Platinum MarCom Awards – B2B white papers
  • 4 Hermes Creative Awards – B2B brochures and white papers
  • 3 Hermes Creative Awards – web copy, ad copy and feature writing
  • 4 Gold MarCom Awards – web copy, ad copy and white papers
  • Gold MarCom Award – speechwriting
  • 2 Dalton Pen Awards – employee publications
  • Platinum Hermes Creative Award – content strategy, writing and design for an interactive corporate social responsibility report
  • Gold MarCom Award – content strategy, writing and design for a digital marketing campaign
  • IABC San Diego Communicator of the Year – contributions to the communications profession