With video on demand, HD, DVR, sports, movies and family programming, Comcast had all the makings of a great TV experience. But how do you differentiate it from competitors, create relevance for consumers, and increase subscriptions?
Working in partnership with Comcast’s marketing agency, Cason Lane helped develop a strategic approach to website copy and other collateral to improve Comcast’s competitive position.
Our work:
- Marketplace research
- Positioning
- Web messaging strategy
- Copywriting for web and other marketing communications