As a Fortune 100 manufacturer, Honeywell has an extensive family of products and services for numerous industries. As the company strengthens its market presence around the world, it must communicate strategically and consistently with customers, distributors, employees and media.
That’s why Honeywell works with Cason Lane. Through strategic messaging, executive consulting, communications planning, writing and design, we help the company decode the value of complex products and services, position the Honeywell brand in the marketplace, engage customers and channel partners, and drive them to action. We’ve also helped the company manage organizational change and engage employees in an evolving strategic direction.
Our work:
- Brand and product messaging strategy
- Voice-of-the-customer research and message testing
- Advertising and marketing communications
- Product and service naming
- Executive communications and internal change management
- White papers, press releases and other corporate communications
Messaging Strategy
We develop messaging for products, business lines and brand position, helping Honeywell improve perception and differentiate its offerings.
Product Launches
We help Honeywell take new products to market through strategic messaging, positioning, launch presentations and other communications.
Market Research
To help management make informed decisions in marketing, we conduct qualitative interviews with end users and distributors to explore brand awareness, perception, purchase drivers, loyalty and other factors.
Internal Communications
We advised senior leadership on employee communications and change management, while providing internal messaging, executive speeches and creative tactics to engage Honeywell employees in changing strategic direction.