Arthur J. Gallagher, a global insurance brokerage and risk management firm, wanted to attract new clients for its services in employee benefits and human resources consulting. The company turned to Cason Lane to help.
We worked with the marketing department to build a library of engaging case studies that demonstrated the company’s capabilities, knowledge and unique approach — while positioning Gallagher as a leader in the space.
Our work:
- Interviews with Gallagher executives to understand each client’s challenge and the Gallagher solution
- Development of each story, with writing at the highest standards of quality, readability and strategic focus
- Incorporation of strategic messages regarding the Gallagher value proposition
- Development of social media copy blocks to promote each case study