Hearing Lab Technology, a fast-growing manufacturer and distributor of hearing aids, is competing for top talent in a very small labor pool.
How can HLT differentiate its employee experience to attract the right talent? How can the company speak to prospective employees on both a practical and emotional level?
To answer those questions, the company retained Cason Lane to develop an employment value proposition, including an overarching promise to employees, competitive differentiation, key messages, supporting messages and creative themes. This strategy is serving as a guide for recruitment communications, helping the company tell a consistent story in line with its recruitment goals.
- Employee interviews
- Site visit to understand the employee and customer experience
- Development of value proposition and messaging strategy, anchored by three key pillars
- Writing for an engaging recruitment brochure