How do you market Fraxel laser treatment in a way that not only entices physicians to buy the device, but also prompts patients to ask for the treatment? For support in this dual-audience effort, Fraxel pioneer Reliant Technologies worked with Cason Lane for copywriting and messaging that helped position the brand in the aesthetics marketplace.
Our work:
- Messaging
- Award-winning ad copy
- Web copy
- Marketing campaigns and collateral
Consumer Advertising
Cason Lane developed award-winning ad copy, tag lines and creative themes that increased Fraxel brand awareness and enticed patients to seek out the treatment.
Web Copy
As a strategic partner for a Fraxel.com redesign, Cason Lane developed the strategic messaging, brand voice and copy for physicians and patients.