In a crowded aesthetics marketplace, Thermage wanted a new website that would reflect the brand personality, position Thermage treatment as a solution for both physicians and patients, and drive sales.
Operating on a very short timeline, the company engaged Cason Lane to help define messaging objectives, refine the brand messages, organize them in an engaging story, and communicate that story through simple, compelling web copy that supports strategic goals. We did it all in about three weeks.
- Marketplace research
- Web messaging strategy
- Web copy