How do you market Fraxel laser treatment in a way that not only entices physicians to buy the device, but also prompts patients to ask for the treatment? For support in this dual-audience effort, Fraxel pioneer Reliant Technologies worked with Cason Lane for copywriting and messaging that helped position the brand in the aesthetics marketplace.

Our work:

  • Messaging
  • Award-winning ad copy
  • Web copy
  • Marketing campaigns and collateral
Consumer Advertising

Consumer Advertising

Cason Lane developed award-winning ad copy, tag lines and creative themes that increased Fraxel brand awareness and enticed patients to seek out the treatment.
Web Copy

Web Copy

As a strategic partner for a Fraxel.com redesign, Cason Lane developed the strategic messaging, brand voice and copy for physicians and patients.
B2B Communications

B2B Communications

Cason Lane developed trade communications that educated physicians on Fraxel technology and drove sales.
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