The Jack in the Box restaurant chain knew that engaging employees was key to improving company performance. But how do you engage 40,000 frontline employees who are focused mainly on their paycheck? How do you educate office employees on their role in the company’s success? How do you keep franchisees feeling great about their investment?
As the head of the internal communications function for Jack in the Box, Cason Lane tackled these questions and answered them with award-winning communications.
Measurable results:
- Improved employee engagement in brand direction, contributing to record improvements in same-store sales
- Improved job satisfaction, attitude and feeling of productivity
- Improved commitment to guest service
Engaging Frontline Employees
Cason Lane worked with the training department to create an interactive portal using Jack ads, movie clips and trivia to connect with employees and improve service.
Internal Publications
Cason Lane developed communications that improved employees’ understanding of company direction and, as a result, their productivity.
Executive Speechwriting
Cason Lane wrote speeches for the CEO, developed content and managed production for town hall meetings and other events.