As Wells Fargo Insurance* expanded its capabilities and refined its positioning, the brokerage needed to communicate strategically to employees, customers and partners.
To help in that task, the company retained Cason Lane. Through messaging, writing and communication planning, we helped increase customer awareness of Wells Fargo’s commercial insurance services, educate and motivate employees, and build sales.
(*In 2017, Wells Fargo Insurance was acquired by USI Insurance Services.)
Our work:
- Strategic messaging for sales and marketing
- Development of brand standards for marketing collateral
- Writing for more than 200 marketing pieces in 7 months
- Development of thought leadership
- Development of internal communications
Messaging Strategy
We developed messaging and positioning strategies to support sales goals of different practice areas.
Marketing and Employee Communications
Cason Lane wrote award-winning white papers, articles, press releases, video scripts and other materials to educate internal and external audiences about Wells Fargo Insurance.