Cutera, a manufacturer of medical lasers, needed fast-track messaging strategies to support three new products. The company wanted to build awareness among physicians, connect with them on an emotional level, differentiate the devices from market leaders, and achieve target sales.

The company chose Cason Lane. We developed messaging playbooks that refined the value proposition for each product, articulated key messages, and served as a strategic reference for sales, marketing and public relations. Thanks in part to our award-winning messaging, one product launch surpassed $700,000 in pre-orders.

Our work:

  • Employee and customer research
  • Messaging strategy
  • Taglines and creative themes for advertising and marketing campaigns
Messaging Playbooks

Messaging Playbooks

Cason Lane developed sales-building product messaging strategies — including value proposition, key messages, audience segmentation and creative themes — which guided sales and marketing communications.
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