The Louisiana Association of Nonprofit Organizations (LANO) was striving to increase membership, build support from funders, and market its services. But it faced challenges related to perception, awareness and competition.
To help improve its reputation and drive partnership, LANO needed a simple story about who they are, what they do and the value they provide. They turned to Cason Lane.
We developed an award-winning playbook of clear, accurate messaging — including key audiences, the value proposition for each, and creative themes — which LANO is now using as the foundation for its communications. With playbook in hand, the organization has reported improved awareness, perception and engagement among its constituents.