![the-gillispie-school-logo.png logo.](/work/the-gillispie-school/the-gillispie-school-logo.png)
The Gillispie School, a preschool and elementary school in La Jolla, California, wanted to increase or maintain enrollments in a challenging economy. Administrators knew they needed to communicate more effectively with current and prospective families, but they weren’t sure how.
So Gillispie turned to Cason Lane. We developed a strategy for talking about the school. Then we worked from that strategy to develop compelling communications.
Our work:
- Marketplace review
- Value proposition and positioning
- Messaging strategy
- New tag line and marketing copy
- Brochure copy, design and production
![Messaging Strategy](/images/work/messaging-strategy-blue.jpg)
Messaging Strategy
Cason Lane articulated the school’s unique personality, value proposition, differentiators and messages.![Marketing Collateral](/images/work/the-gillispie-school-marketing.jpg)
Marketing Collateral
Cason Lane provided the strategic approach, copy, design and production for a new school brochure. The writing for this brochure earned a Hermes Creative Award.![Tag Line](/images/work/the-gillispie-school-tagline.jpg)