The Gillispie School, a preschool and elementary school in La Jolla, California, wanted to increase or maintain enrollments in a challenging economy. Administrators knew they needed to communicate more effectively with current and prospective families, but they weren’t sure how.
So Gillispie turned to Cason Lane. We developed a strategy for talking about the school. Then we worked from that strategy to develop compelling communications.
- Marketplace review
- Value proposition and positioning
- Messaging strategy
- New tag line and marketing copy
- Brochure copy, design and production