Following the merger of Mail Boxes Etc. and The UPS Store, senior leadership was planning a convention to engage franchisees in the company strategies, resolve concerns and drive success at the store level.
But what should executives say? And how should they say it?
The company turned to Cason Lane to help.
Working as an adjunct member of the internal communications team, Cason Lane helped refine the messages and organize them into compelling remarks by senior management. In the end, the convention won the confidence of franchisees, improved the company’s franchisee relationship, and helped pave the way for business improvements.