The Gillispie School, a preschool and elementary school in La Jolla, California, wanted to increase or maintain enrollments in a challenging economy. Administrators knew they needed to communicate more effectively with current and prospective families, but they weren’t sure how.
So Gillispie turned to Cason Lane. We developed a strategy for talking about the school. Then we worked from that strategy to develop compelling communications.
Our work:
- Marketplace review
- Value proposition and positioning
- Messaging strategy
- New tag line and marketing copy
- Brochure copy, design and production
Messaging Strategy
Cason Lane articulated the school’s unique personality, value proposition, differentiators and messages.
Marketing Collateral
Cason Lane provided the strategic approach, copy, design and production for a new school brochure. The writing for this brochure earned a Hermes Creative Award.