In a crowded aesthetics marketplace, Thermage wanted a new website that would reflect the brand personality, position Thermage treatment as a solution for both physicians and patients, and drive sales.
Operating on a very short timeline, the company engaged Cason Lane to help define messaging objectives, refine the brand messages, organize them in an engaging story, and communicate that story through simple, compelling web copy that supports strategic goals. We did it all in about three weeks.
Our work:
- Marketplace research
- Web messaging strategy
- Web copy
Messaging strategy:
Cason Lane developed a reference playbook including web messaging strategy, objectives, key messages and creative themes.
Web Copy
As a strategic partner for a Thermage.com redesign, Cason Lane developed messages, copy and brand voice.